Disney Lorcana Hobby Store Program & Community Code

Registration for the Hobby Store Program is now live!! If you are a retailer, it’s time to sign up to get into the program!

The official website organized play page has been updated with more details on their “Lorcana Play” program!

Lorcana Play is the official term for the organized play program where participants can take part in events or activities held by participating stores to be awarded nice goodies from The First Chapter Organized Play Kit.

To participate, retailers are required to sign up for the Disney Lorcana Hobby Store Program where they will be required to provide the following:
– Details about your company, business, or organization
– Details about your physical store location
– Mailing and physical addresses for your store
– Details about current organized play happening in your store
– Documents proving ownership of your store/business
– A video file showing your store

The application deadline is Friday, June 2, 2023 while the evaluation will be completed with applicants notified by Friday, June 23, 2023.

The application page also notes that while many applicants will meet the minimum requirements, due to limited supplies, a limited number of stores will be accepted into the HSP for the launch of Disney Lorcana: The First Chapter.

Retailers should refer to the Hobby Store Terms and Conditions.

Aside from retailers, I would recommend that all members of the Lorcana community, especially if you plan to be an active member of a Lorcana community or aim to create one, to read the Community Code linked here as well.

Source from the Disney Lorcana Organized Play Website.

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