ChinaJoy commenced today and it came with big news and lots of exciting activities for future Illumineers in China! Here’s everything that happened on site!
This article is made with pictures sourced from multiple xiaohongshu accounts including 赤赤啊赤赤, 集换社 & 时尚经典小垃圾
Disney Lorcana was a part of the ChinaJoy event in a big way, even setting up a full stage for the major announcements being made that day!
Also check out that awesome overhead setup with what looks like the mechanism in The Great Illuminary!
Ryan Miller, co-designer of Disney Lorcana was on site, introducing the world of Disney Lorcana to the audience, introducing the world of Disney Lorcana to everyone present!
Note: Ryan Miller is introduced as the brand manager and the product designer, but the influencer totally recognised him as the co-designer with the green text plastered over.
Biggest news was shared by Ravevnsburger China’s General Manager, Star Ye, announcing that Disney Lorcana would be commencing in Mainland China in Simplified Chinese form as of January 2025!!
Influencers were also invited to the event where they received a gift bag featuring Mickey Mouse – Brave Little Tailor! Attendees would also receive the gift bag by completing missions!
Attendees received this stamp card, which they could scan to follow Ravensburger on WeChat and also get the gift bag AND get a stamp (equals 5 lore) to start off the journey for exploring the booth!
Aside from scanning the QR code, attendees would also get a stamp (5 lore per stamp) by going to the interactive stations to learn more about inking, songs and challenges.
Upon completion of getting 20 lore (4 stamps), obtain a promo card of Mickey Mouse – True Friend in Simplified Chinese. Also by trying out a game, obtain a pin of Mickey Mouse – Brave Little Tailor!
The Challenge station where you learn how to exert for challenges, and how to resolve a challenge.
The Ink station will have you sorting cards into Inkables and Uninkables, while the Song station will have you pairing characters to the songs that they can sing.
Here is a picture of the physical copy of Mickey Mouse – True Friend given out to people who completed the stations!
Influencers, and people who got selected to challenge influencer players also received additional gifts, including a framed display case of Mickey Mouse – True Friend signed by Ryan Miller & ink stickers! Influencers also got pins of Mickey Mouse – Brave Little Tailor & the Disney Lorcana logo.
Attendees trying out the game appear to be using the Amber Amethyst deck and the Sapphire Steel, with the contents looking similar to the demo decks first used back in GAMA Expo 2023, but with 1 key difference. The cards are all in Chinese!
Mock up product packaging are also up on display around the booth, and it appears that they will be starting with The First Chapter with the name “泼墨第一章”, which can be directly translated as Ink Splash Chapter 1.
Multiple cards are also up on display at the booth, showcasing multiple cards from The First Chapter all in Simplified Chinese!
It looks like it was an exciting first day at ChinaJoy, with major announcements made and lots of people very excited to try out Disney Lorcana. It’s going to be a long wait for them, with another 6 months till release!
